Innovator. Explorer. Superstar. Hound dog.

Louie is one of the foremost canines in the entertainment industry and has quickly become one of the hottest faces on TV with his popular Autohound.ca ads.

Born into a litter of 6, Louie was raised as a curious hound, always going above and beyond the command to simply “fetch”.

Louie started his journey with the police force, which mistook him as a psychic. In actuality, Louie just had a keen sense for finding stuff.

He then entered the world of science, joining the archeological teams around the world as they discovered dinosaur fossils from the past.

Looking for a change, Louie stepped into the hustle and bustle of the music industry by discovering a young Snoop Dogg.

Knowing that he was passionate for cars—and that he had a knack for discoveries—we invited Louie to join Autohound.ca

Since then, Louie trail blazed his way into the automotive industry by chasing, sniffing out and fetching great deals on used cars.

And now, after the whirlwind tour following the Superbowl premiere of his Autohound.ca commercials, Louie has decided to set his sights to the entertainment industry once again—in search of Canada’s most talented dog!